Last updated: April 20, 2025
Paradox Auto Group ("we," "us," or "our") is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or contact us about our vehicles.
1. Information We Collect
We may collect the following types of personal information when you interact with our website:
- Contact Information — Your name, phone number, email address, and any details you provide when submitting a contact form, appointment request, or message to our team.
- Vehicle Interest — Details about vehicles you enquire about, schedule test drives for, or save to your favourites.
- Browser Data — Automatically collected information such as your IP address, browser type, device type, pages visited, and time spent on our website, gathered through standard server logs and analytics.
- Locally Stored Favourites — When you save a vehicle to "My Favourites," that data is stored only in your browser's local storage and is never transmitted to our servers.
2. How We Use Your Information
We use the information we collect to:
- Respond to your enquiries, appointment requests, and messages
- Contact you to confirm or follow up on scheduled visits or test drives
- Improve our website, services, and vehicle listings
- Send you information about vehicles or promotions you have expressed interest in (only where you have provided consent)
- Comply with legal obligations
We do not sell, rent, or trade your personal information to third parties for their marketing purposes.
3. Cookies and Tracking
Our website may use cookies and similar technologies to improve your browsing experience and analyse site traffic. These may include:
- Essential cookies — Required for the website to function properly
- Analytics cookies — Help us understand how visitors use our site (e.g., Google Analytics)
You can control cookie settings through your browser preferences. Disabling certain cookies may affect website functionality.
4. Data Sharing
We do not share your personal information with third parties except:
- With trusted service providers who assist us in operating our website (e.g., hosting providers), subject to confidentiality agreements
- When required by law, court order, or government regulation
- To protect our rights, property, or safety, or that of our customers
5. Data Retention
We retain personal information only for as long as necessary to fulfil the purposes described in this policy, or as required by law. Contact form submissions and appointment requests are retained for a reasonable period to allow us to respond and follow up.
6. Your Rights
Depending on your location, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate data
- Request deletion of your personal information
- Opt out of marketing communications at any time
To exercise any of these rights, please contact us using the details below.
7. Security
We implement reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse. However, no internet transmission is ever fully secure, and we cannot guarantee absolute security.
8. Third-Party Links
Our website may contain links to third-party websites (such as Google Maps). We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.
9. Children's Privacy
Our website is not directed at children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. We encourage you to review this policy periodically.
11. Contact Us
If you have questions about this Privacy Policy or how we handle your information, please contact us: